Publicity Oxford

PR is designed to start conversations.

Whether it starts from a newspaper, a website, on the radio, or out on the high street.

PR can be an article in a national or regional newspaper, an interview in a magazine, a column or Q&A in a trade publication, a slot on the radio or the news on TV.  There are endless opportunities and the beauty is, you can pretty much do PR anywhere.....

PR is about creating opportunities to leave a lasting impression and encouraging people to act on that.  It might be an emotional story in a magazine, a crazy eight-foot mango handing out fruit drinks in the park, or a Twitter challenge to tell your story and win a video camera.  Conversations build, memories are formed and brand recognition develops.

PR differs from advertising in that editorial coverage (PR) carries far more value than an advertisement.  It has the endorsement of the publication it's written in - it's newsworthy and informative.  A reader takes far more notice of the information and opinion expressed in an article.  That's why, if you have a story to tell or a product to shout about, PR could be the best route to take.

We use PR to:

Launch a brand

Create buzz and interest surrounding a product or service

Gain exposure through an honest, credible form of publicity

Put a company into the media spotlight and help them to stay there

Strengthen a brand and identity

Build brand advocates

Organise guest speaker and opportunities for expert comment

Generate interest from third parties

Create stand out from competition

We believe that great PR stems from great writing and is about the art of saying more yet writing less.

PR is constantly changing and diversifying.  We're a part of that - we know the traditional methods that are valuable, and we understand and utilise the latest, state of the art applications to bring everything to life.

As a small PR agency, we are able to get obsessed about great writing, great communication and helping brands to stand out.  As well as that we're nice, helpful and ridiculously excitable about doing a good job.